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GV BLACK x Coachella


We commit to continuously evolve as a festival that not only speaks on equity, justice, and actively anti-racist change, but acts on it. Our initiatives are a starting point; not meant to be static but to expand and evolve to best suit our community. 

GV Black Designer Collabs

It takes a village. Shop Black Lives Matter inspired threads created by four Black designers based in California. All proceeds to the artists and a charity of their choosing.

GV BLACK

Goldenvoice BLACK was born organically out of a group of Black employees who, beginning in 2017, launched a forum of conversations around the need to increase Black representation at Goldenvoice and within the music industry as a whole.

Now, GV BLACK is a resource at Goldenvoice to guide the venues, festivals, and company forward in the mission to expand on racial justice work. Working hand-in-hand with Goldenvoice and Coachella, GV BLACK and a diverse group of employee allies have been leading tough conversations and guiding progressive action in our continued efforts to enhance equity and inclusion. Additionally, the collective will influence policy, build short and long-term initiatives, and monitor their ongoing implementation to shape measurable, sustainable, and substantial change.

GV BLACK aims to be at the forefront of meaningful and impactful change within the music community by fostering strategic relationships between artists, management, media and labels with Black, Indigenous, and People of Color (BIPOC). 

Have a question or suggestion? Email us at gvblack@goldenvoice.com.

Amplifying Voices

We commit to....
  • Share our platform with Black creatives to support their brands and Black nonprofit organizations of their choosing as part of a specialty merchandise collaboration. Continue this dynamic partnership within the entire festival merchandising ecosystem from design, to strategy, to final product.

  • Encourage fans to get ready to vote with HeadCount by checking registration, registering and reviewing resources to inform ballot decisions. Educate about voter suppression and empower individuals to take action in their local community and national elections.

Community Care

We commit to....
  • Deepen our work across the intersections of race, gender and mental health as they connect to our existing - transformative justice inspired - harassment prevention program, every one

  • Celebrate and empower the LGBTQ+ Black, Indigenous, and People of Color (BIPOC) community through a Queer/Trans mentor-led festival experience meant to support discussion of issues that affect the community and lead to actionable dialogue and change beyond the festival - curated by Juice x Navi, Queer +.

  • Further our festival’s inclusivity and accessibility efforts, including employment initiatives in support of BIPOC people with disabilities, via an inaugural program that will host and honor guests within the community, with a focus on forwarding issues facing this group - led by Sabeerah Najee in partnership with Accessible Festivals.

Economic Opportunity

We commit to....
  • Establish sustainable and measurable hiring and contracting procedures in efforts to grow and develop current and future BIPOC-owned businesses, as part of our vendor procurement strategy - creating a more diverse and well-rounded production workforce at our festivals.

  • Create distinct pathways for current and future BIPOC vendors, entrepreneurs, and creatives to be involved in all festival verticals: performances, art, merchandise, content, technology, food and beverage, partnerships, operations and management.

  • Continue to build employment opportunities for formerly incarcerated BIPOC and expand the candidate pool to work at the festival across all departments and managerial levels. Establish strategic partnerships in the formerly incarcerated workforce re-entry space to develop an employment mentorship program.

Staff Culture

We commit to....
  • Develop long-term relationships with schools, programs and collectives that focus on BIPOC youth career development and create recruitment pipelines for current and future candidates by building relationships with workforce preparedness groups, trade schools, historically Black colleges and universities (HBCUs), and other BIPOC career-preparatory organizations.

  • Engage in comprehensive and ongoing BIPOC-owned training and consultation that upholds racial justice values. Continue to develop as a zero-tolerance, anti-racist workplace and festival site that provides safety, support, and equitable opportunity for BIPOC colleagues and our entire community, old and new.

GV Black Designers

Bricks & Wood

Designed by Kacey Lynch

    Bricks & Wood is the brainchild of Kacey Lynch, a product of South Central, LA and one of the brightest up-and-coming stars of streetwear today. He birthed Bricks & Wood in 2014, but it has only become his sole focus in the past couple of years as it has picked up an incredible amount of steam thanks to his visionary design work and cosigns from the likes of Tyler, the Creator and Anderson .Paak, who have both worn some of Kacey’s signature items in a few major publications. 

    Proceeds Donated To Dreamhaus, a LA-based 501c(3) art nonprofit organization founded by Nikko & Mike who are also from South Central LA. They use DH to implement art expressions as an educational tool working alongside inner city public schools by providing lectures, after school workshops, things of that nature. Dreamhaus believes this model mentality is vital positive reinforcement, and should be introduced to children in their early creative and educational development.  Learn more.

Diana Boardley

Designed by Diana Boardley

    When you take everything that is considered to be a virtuous woman and you add everything that makes a successful entrepreneur, you get Diana V. Boardley.   As Creative Director at Stella Georgia, “It’s not just about being good, it’s about being great.” Diana is the visionary behind merchandise for multiple Grammy-nominated artists and NFL Hall of Famers.  A “Woman-preneur” is how she wants to be known, a woman who’s wise, kind, compassionate, passionate, strong, and resourceful; and an entrepreneur who is optimistic, decisive, creative, daring, and self-motivated.

    Proceeds Donated To Sole Folks, a 501(c)(3) nonprofit organization that empowers emerging entrepreneurs. Its incubator program services under-privileged creatives with a brand building curriculum, business resources, professional mentorship and startup capital. Learn more.


Nicholas Mayfield Over Everything

Designed by Nicholas Mayfield

    Nicholas Mayfield is a Black designer and artist from Riverside, California. His styles are based on Black history and hip-hop culture and have been worn by celebrities such as Migos, Will.I.Am and Lil Wayne. Nick has also headlined LAFW in 2018 and 2019. The message behind Nick's designs is to have an open eye and open mind, and always carefully review differences in commonalities.

    Proceeds Donated To Black Design Collective, an amazing organization which helps black designers with business plans, sourcing, and raising money for their own dreams.  Learn more.

Supervsn

Designed by Gavin Mathieu

    South Central LA native Gavin Mathieu has shaped streetwear culture and fashion through his work in design, creative direction and community building. Using art as a way to connect and inspire, Mathieu has collaborated with Nipsey Hussle, Dom Kennedy, YG’s 4HUNNID brand, Adidas, The City of Los Angeles and Universal Music Group, promoting positivity in the culture. Supervsn Studios (launched in 2019) is a creative space and brand that’s focused on creating thought provoking products, content and experiences that inspire creativity.

    Proceeds Donated to Living Through Giving, "a non-profit that I have a long lasting relationship with and what I like the most about them is their openness to sit down and work with creatives like myself to really be innovative and come with a more holistic approach to how we service the black community through CREATIVITY and WELLNESS" - Gavin Mathieu. Learn more.