Goldenvoice BLACK was born organically out of a group of Black employees who, beginning in 2017, launched a forum of conversations around the need to increase Black representation at Goldenvoice and within the music industry as a whole.
Now, GV BLACK is a resource at Goldenvoice to guide the venues, festivals, and company forward in the mission to expand on racial justice work. Working hand-in-hand with Goldenvoice and Coachella, GV BLACK and a diverse group of employee allies have been leading tough conversations and guiding progressive action in our continued efforts to enhance equity and inclusion. Additionally, the collective will influence policy, build short and long-term initiatives, and monitor their ongoing implementation to shape measurable, sustainable, and substantial change.
GV BLACK aims to be at the forefront of meaningful and impactful change within the music community by fostering strategic relationships between artists, management, media and labels with Black, Indigenous, and People of Color (BIPOC).
Have a question or suggestion? Email us at gvblack@goldenvoice.com.
Share our platform with Black creatives to support their brands and Black nonprofit organizations of their choosing as part of a specialty merchandise collaboration. Continue this dynamic partnership within the entire festival merchandising ecosystem from design, to strategy, to final product.
Establish sustainable and measurable hiring and contracting procedures in efforts to grow and develop current and future BIPOC-owned businesses, as part of our vendor procurement strategy - creating a more diverse and well-rounded production workforce at our festivals.
Create distinct pathways for current and future BIPOC vendors, entrepreneurs, and creatives to be involved in all festival verticals: performances, art, merchandise, content, technology, food and beverage, partnerships, operations and management.
Continue to build employment opportunities for formerly incarcerated BIPOC and expand the candidate pool to work at the festival across all departments and managerial levels. Establish strategic partnerships in the formerly incarcerated workforce re-entry space to develop an employment mentorship program.
Develop long-term relationships with schools, programs and collectives that focus on BIPOC youth career development and create recruitment pipelines for current and future candidates by building relationships with workforce preparedness groups, trade schools, historically Black colleges and universities (HBCUs), and other BIPOC career-preparatory organizations.
Engage in comprehensive and ongoing BIPOC-owned training and consultation that upholds racial justice values. Continue to develop as a zero-tolerance, anti-racist workplace and festival site that provides safety, support, and equitable opportunity for BIPOC colleagues and our entire community, old and new.
Designed by Anwar Carrots
Hailing from Trenton, New Jersey, Anwar Carrots in 2007 founded peas & carrots international, an emerging streetwear brand and creative collective. known for his dynamic approach to aesthetic both in personal style and creative output anwar has become an entrepreneurial leader of the next generation of los angeles creatives and fashion icons of street culture and music. Always evolving, anwar started an eponymous menswear label, "carrots by anwar carrots" launching at the scion a/v retail gallery space in march 2015.
Designed by Corey Populus
Circulate was founded in February 2018 by Corey Populus. Circulate is inspired by different themes, feelings, and culture of the past, present, and future while using design to get the message across. Therefore we strive to make quality garments that will circulate amongst our community until the end of time.
Designed by Tobias McIntosh
A quote Bio: “I started Crenshaw Skate Club because I grew up skating with my friends in South Central LA and when I looked at skate videos and skate magazines, I never saw people who looked like me or my friends. So, I decided to start Crenshaw Skate Club to represent inner-city skaters all around the world. Aside from my brand, one of my biggest passions is giving back to my community and mentoring kids in my community. My main goal is to inspire kids in my community and let them know they can do it too. When growing up in the inner city, one is given only a few life paths, which are mostly negative. But I strive to inspire kids and show them that they can achieve whatever they put their minds to."
Bio: Cristina Martinez is a contemporary visual artist based in Seattle, Washington. Her career started in fashion school before she explored self-expression through painting. Cristina’s work is rooted in telling the often-overlooked stories of Black and Brown people, encouraging them to water themselves to bloom and grow.
Designed by Jen White-Johnson
Bio: Jen is a disabled and Neurodivergent Afro-Latina art activist and design educator whose visual work aims to uplift disability justice narratives in design. Jen uses photography, zines, and collage art to explore the intersection of content and caregiving, emphasizing redesigning ableist visual culture. Jen has presented her disability justice activist work and collaborated with a number of brands and art spaces across print and digital. Her photo and design work has been featured in numerous major publications and is permanently archived in libraries at The Metropolitan Museum of Art. Jen’s work was recently acquired by the Smithsonian National Museum of African American History and Culture. Jen has an MFA in Graphic Design from The Maryland Institute College of Art. She was born in Washington D.C. and lives in Baltimore with her husband Kevin and 10-year-old son Knox.
