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GV BLACK's activation at Coachella is a commitment and opportunity for Black, Indigenous, and People of Color (BIPOC) to be seen at the festival. We're excited to announce the return of Party In My Living Room and our GV Black Merch Collaboration for Coachella 2024!
Black Coachella fan raising his hand


Goldenvoice BLACK was born organically out of a group of Black employees who, beginning in 2017, launched a forum of conversations around the need to increase Black representation at Goldenvoice and within the music industry as a whole.

Now, GV BLACK is a resource at Goldenvoice to guide the venues, festivals, and company forward in the mission to expand on racial justice work. Working hand-in-hand with Goldenvoice and Coachella, GV BLACK and a diverse group of employee allies have been leading tough conversations and guiding progressive action in our continued efforts to enhance equity and inclusion. Additionally, the collective will influence policy, build short and long-term initiatives, and monitor their ongoing implementation to shape measurable, sustainable, and substantial change.

GV BLACK aims to be at the forefront of meaningful and impactful change within the music community by fostering strategic relationships between artists, management, media and labels with Black, Indigenous, and People of Color (BIPOC).

Have a question or suggestion? Email us at gvblack@goldenvoice.com.

Black Coachella fan with sunglasses

Amplifying Voices

We commit to...

Share our platform with Black creatives to support their brands and Black nonprofit organizations of their choosing as part of a specialty merchandise collaboration. Continue this dynamic partnership within the entire festival merchandising ecosystem from design, to strategy, to final product.

Black Coachella fan performing at GV Black tent

Economic Opportunity

We commit to...

Establish sustainable and measurable hiring and contracting procedures in efforts to grow and develop current and future BIPOC-owned businesses, as part of our vendor procurement strategy - creating a more diverse and well-rounded production workforce at our festivals.

  • Goldenvoice Vendor Registration Portal: For US small and/or diverse owned businesses, please register to be considered for opportunities at our festivals & events.

Create distinct pathways for current and future BIPOC vendors, entrepreneurs, and creatives to be involved in all festival verticals: performances, art, merchandise, content, technology, food and beverage, partnerships, operations and management.

Continue to build employment opportunities for formerly incarcerated BIPOC and expand the candidate pool to work at the festival across all departments and managerial levels. Establish strategic partnerships in the formerly incarcerated workforce re-entry space to develop an employment mentorship program.

Black Coachella fan taking a photo

Staff Culture

We commit to...

Develop long-term relationships with schools, programs and collectives that focus on BIPOC youth career development and create recruitment pipelines for current and future candidates by building relationships with workforce preparedness groups, trade schools, historically Black colleges and universities (HBCUs), and other BIPOC career-preparatory organizations.

Engage in comprehensive and ongoing BIPOC-owned training and consultation that upholds racial justice values. Continue to develop as a zero-tolerance, anti-racist workplace and festival site that provides safety, support, and equitable opportunity for BIPOC colleagues and our entire community, old and new.

GV Black Merch Collaboration

Kids of Immigrants photo

Kids Of Immigrants

Kids Of Immigrants is a multidimensional lifestyle brand that bridges diverse cultures and experiences. At our core, we are storytellers that aim to authentically represent and empower our community through intentional product and powerful and powerful storytelling.

Joe Freshgoods photo

Joe Freshgoods

Joe Freshgoods is a designer and creative director from the West side of Chicago. He uses a unique blend of brand narrative, historical, and cultural references, which allow him to create authentic connections with streetwear and fashion consumers all over the world.

Melanie Royster press photo

Melanie Royster (MELROYart)

Art has always been a passion of hers. Growing up shy and quiet, she has always used art to express herself and tell stories. Melanie really dives into her work and is not afraid to be vulnerable. When you look at her work you can also tell that she is not afraid to experiment with different media or to try different techniques, which really defines her as an artist.

NoI Collective press photo

Nol Collective

Looking to fashion as a medium for story-storytelling, Nol Collective works with family-run sewing workshops, artisan studios, and women’s cooperatives across Palestine who carry on generational traditions of weaving, embroidering, and tailoring. Our garments and accessories are co-created with this creative network, supporting, and celebrating local production, talent, and craftsmanship.

The Marathon Clothing press photo

The Marathon Clothing

"The Marathon Clothing" is a lifestyle brand founded in Los Angeles, California by Nipsey Hussle. Created off the heels of Nipsey's iconic "The Marathon" mixtape series, The Marathon Clothing's first offering was their Crenshaw crewneck, which Nipsey debuted in his classic "Hussle In The House" music video in 2009. The high demand for the Crenshaw crewneck, acted as a catalyst for the team to produce it for the fans to purchase- thus birthing The Marathon Clothing brand.